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source: https://www.jointjs.com/success-stories/acceso-revolutionizes-food-systems-in-latin-america
generated: 2026-04-05
format: plaintext
---

Challenge

This forward-thinking company needed to improve the way it communicated with its customers and move from a three-step marketing campaign that only worked one-way to a fully conversational and more advanced campaign that provided customers with best practices to improve their production. Based on their internal calculations, building the entire solution from scratch would take a year and cost more than the company could afford.

Solution

Knowing that building an application from scratch was not possible, Acceso began evaluating several technologies available on the market, JointJS+ being one of them. Customer communication is a key part of Acceso's business, and they knew the team would need to rely on the solution for the long term. Along with a better look and feel and a very similar demo application to the one Acceso aimed to create, the maturity and flexibility of the technology made them choose JointJS+.

See below what the improved campaign orchestration looks like:

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Result

As noted, the company has finally moved from one-way, simple campaigns to more advanced, dialogue-driven marketing initiatives that help customers live healthy, dignified and prosperous lives. As Acceso's Santiago reports, JointJS+ helped the company save a year of in-house development and improve the way Acceso communicates with its customers.